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Volunteer Opportunity

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About the Position
Position: 1763 - Marketing Director
Organization: Abbeyfield Caledon
Position Address: 22 Walker Road East, Caledon East, ON, Canada
Location: Caledon
Accessibility: Fully Accessible Workplace
Ideal for: Individual
Abbeyfield is an International society, founded in England more than 50 years ago, dedicated to providing older people with affordable, companionable and secure housing in a family-sized household within their local community. Abbeyfield Houses are set up and run on a not-for-profit basis under the management of a volunteer board of directors. Costs, which include meals, are shared by residents.

The Abbeyfield Caledon House is located in the rural area of the Town of Caledon in the village of Caledon East, just north of Brampton. The House, which was built to accommodate twelve seniors and the House Manager, opened its doors to receive its first resident in the fall of 2010. For more information please visit our website at

During the period we have been operating, almost six years now, we have never been able to fill all twelve rooms at one time. Presently only nine of twelve rooms are occupied. It is not so much that we have a high turnover of residents (although given the residents' ages and health conditions this is a factor). It is more than we have a hard time reaching the independent seniors our facility was designed to accommodate and letting them know what we have to offer.

Rewarding experience gained assisting the elderly in finding affordable, companionable and secure housing.

Position Qualifications
Hands-on Marketing Director that is prepared to develop and implement a marketing plan to target potential residents. We need someone who is willing to take the lead in doing the "grunt work" to get the action plan under way. Someone prepared to" walk the talk" and not merely to develop an academic marketing model.
Min Age: 17    Police Check: Yes

Time Commitment
Duration:Long Term (More than 6 months)
Flexible work schedule

If you are interested in further exploring this position the next step might be a tour of our facility. Perhaps you are available to have lunch or dinner with some of our Board members at Abbeyfield Caledon. This would provide you the opportunity to meet our residents; they are our best salespersons.

Area(s) of Interest: Boards & Committees, Marketing/Promotion, Senior Support
How to Contact
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