During the period we have been operating, almost 6 years now, we have never been able to fill all twelve rooms at one time. Presently only nine of twelve rooms are occupied. It is not so much that we have a high turnover of residents (although given the residents' ages and health conditions this is a factor). It is more than we have a hard time reaching the independent seniors our facility was designed to accommodate and letting them know what we have to offer.

Hands-on Marketing Director that is prepared to develop and implement a marketing plan to target potential residents. We need someone who is willing to take the lead in doing the "grunt work" to get the action plan under way. Someone prepared to" walk the talk" and not merely to develop an academic marketing model.

If you are interested in further exploring this position the next step might be a tour of our facility. Perhaps you are available to have lunch or dinner with some of our Board members at Abbeyfield Caledon. This would provide you the opportunity to meet our residents; they are our best salespersons.